a b "Gary Lineker launches Walkers' new flavour campaign". Digital Spy. Archived from the original on 8 July 2019 . Retrieved 8 July 2019. McElwain, Aoife (17 June 2019). "Did Tayto really invent cheese and onion crisps?". The Irish News. Archived from the original on 25 July 2021 . Retrieved 16 September 2020. Gibson, Sean (11 December 2015). "Jamie Vardy gets his own limited edition Walkers crisp flavour". The Daily Telegraph. Archived from the original on 12 October 2018 . Retrieved 12 October 2018. Walkers Sensations". Sensationscrisps.co.uk. Archived from the original on 7 August 2013 . Retrieved 11 September 2013. RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p.486. ISBN 9789391818562.

Glenn, Martin (2005). "The Walkers' Story". The Best Job in the World - The Walkers crisp Marketing Case Study. Compton House Publishing Ltd. pp.6–7. ISBN 978-0-9549518-0-1. Archived from the original on 19 March 2022 . Retrieved 12 January 2016. a b c d "The history of Walkers Crisps and some amazing statistics". Leicester Mercury. Archived from the original on 13 March 2022 . Retrieved 15 September 2020. The NPD was an idealaccompaniment to beer and would attract young adults to the category, said Walkers Fletcher, Alex (20 January 2011). "Walkers reveal Comic Relief comedy crisps". Digital Spy. Archived from the original on 19 March 2022 . Retrieved 17 February 2021. Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019.He added retailers would“be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture” because “athird of all nuts shopping trips include a trip to the beers, wines and spirits aisle”. Jonny Roberts continues: “A third of all nuts shopping trips include a trip to the beers, wines and spirits aisle [6], so retailers will be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture.”

On 10 April 2016, Walkers launched the Spell and Go promotion, again fronted by Gary Lineker. This competition caused some controversy as customers complained that it was impossible to win. The fairness of the competition was discussed on You and Yours, the consumer show on BBC Radio 4. Over 100 entrants complained to the Advertising Standards Authority, who after completing an investigation, decided that elements were misleading, and the competition was banned. [42] BBC Food: Crisps: Is classic potato losing its appeal?". BBC. 30 May 2013. Archived from the original on 23 February 2015 . Retrieved 1 June 2014. The Leicester-born former England international footballer Gary Lineker has been the face of the brand since 1995, featuring in most of its popular commercials and successful advertising campaigns. For the 2011 Comic Relief, four celebrities each represented four new flavours. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. [12] England takes home the Walkers Flavour Cup!". Talking Retail. Archived from the original on 4 December 2021 . Retrieved 16 September 2020.

Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps. Six flavours were chosen from among the entries and released as special editions. Consumers could vote on their favourite, and the winner would become a permanent flavour. [13] In 2018, Walkers launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade. [14] History [ edit ] Inside the Factory. Series 2, Episode 2, Crisps (Walkers factory)". BBC. August 2016. Archived from the original on 20 July 2021 . Retrieved 20 July 2021. a b Brooks, Richard (9 September 2014). The Great Tax Robbery: How Britain Became a Tax Haven for Fat Cats and Big Business. Oneworld Publications. p.136. ISBN 978-1-78074-619-7. Archived from the original on 15 July 2023 . Retrieved 15 November 2016. Sun Set On Red Sky". 15 August 2014. Archived from the original on 16 April 2018 . Retrieved 15 April 2018.

Walkers MAX STRONG Double Coated peanuts will be supported with a strong POS plan and activity across digital channels.

Bamford, Vince (14 March 2012), "Walkers reveals its three mystery flavours", The Grocer, William Reed Business Media, archived from the original on 1 May 2012 , retrieved 25 April 2012 Walkers Crisps holiday competition banned after claims it was impossible to win". standard.co.uk. 17 August 2014. Archived from the original on 17 August 2016 . Retrieved 17 August 2014. In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32] Sunseed Oil". www.pepsico.co.uk. Archived from the original on 10 June 2015 . Retrieved 13 October 2013. years of food and flavour innovation". UK Flavour Association. Archived from the original on 4 November 2021 . Retrieved 10 July 2021. 1952. The Nobel Prize for Chemistry was awarded to British scientists, Richard Synge and Archer Martin, for the invention of partition chromatogrphy, which laid the foundations of gas chromatography.

Much like Walkers MAX STRONG crisps, Walkers MAX STRONG Double Coated peanuts pair perfectly with beer, and with this, offer retailers the chance to push cross-category salesCoke, Cadbury and Walkers 'most dumped' brands". Scotsman. Archived from the original on 5 July 2019 . Retrieved 5 July 2019. Walkers launches six new limited-edition crisp flavours to mark 70th anniversary". Independent. Archived from the original on 17 August 2022 . Retrieved 4 July 2019. a b team, Tax gap reporting (5 February 2009). "Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland". The Guardian. ISSN 0261-3077. Archived from the original on 20 February 2019 . Retrieved 19 February 2019. Walkers is launching three new coated peanut products under the Walkers MAX STRONG brand: Spicy Wasabi, Jalapeno & Cheese and Chilli & Lime Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.