When you’re having a roast with your friends you’re there to build some bonds and share some stories. It’s not transactional, it’s not on-the-go eating,” Erceyes notes.

He describes Bisto as one of the nation’s favourite brands, boasting close to 50% household penetration, which means roughly one in two homes buy the gravy brand at least once a year. While such high levels of awareness would make it easy for a brand to take its foot off the gas, the belief at Premier Foods is consistent brand building helps keep products relevant for generations. Erceyes explains the company frequently uses TV due to the high household penetration of its brands. The belief is that the most effective way of sustaining brand equity and driving further penetration is to leverage a mass reach medium like TV.

Award Winning Exporter

Innovation remains at the heart of the plans at Premier Foods. Erceyes considers innovation the only way to deliver long-term sustainable growth given the need to keep pace with consumer needs. He says the business spends a lot of time and resources on gaining insights from consumers, which translate into innovation. You should keep an eye on the fat content of homemade gravy however as well as the sodium content in gravy granules, we would recommend measuring out your pour of gravy rather than pouring and estimating the syns. General Syn Values Of Gravy

Sometimes we underestimate how difficult it is to create a distinctive asset and sometimes we believe we have a distinctive asset behind our brands, but actually in consumers’ minds it is not. They can’t associate that with your brand if they’re exposed to it. So, it takes a lot of investment and consistency. There might be times when you need to replace it, but you do it at your own peril.”

Finding the best mix

To find out more about gravy and syns, we’ve put together a guide below which will take you through why gravy is low in syns, some syn values of gravy, how restaurant and instant gravy compare and recipes for making your own SW friendly gravy. Why Is Gravy Low In Syns? Erceyes believes these assets are timeless, with the ability to “amplify” effectiveness by tapping into existing memory structures in consumers’ minds. Finding the best mix

Unless there is a “massive strategic reason” to change a distinctive asset the Premier Foods CMO would not advise doing so, although he sees a wider trend in the FMCG sector to reposition far too often.

Marks and Spencer Vegetable Stock

Our objective is to keep driving that virtuous cycle. We were really successful doing it even three years prior to the pandemic. Obviously, the pandemic caused a huge boost in our business thanks to the fact we’ve been able to keep colleagues safe and our operations going.” Developing a distinctive asset takes a lot of time, consistency, investment and money. You would be throwing away the effect you achieved over the past decades if your distinctive asset has been around that long, which is true for Bisto. If you’re trying to create a new distinctive asset you’re throwing away all that investment and the halo effect of that investment,” says Erceyes. At 3 syns for 100g, you could have up to 500g of mayflower gravywhen prepared before using all of your daily syn allowance, making it a great low syn gravy choice. Mayflower gravy is low in syns thanks to its low fat and sugar content, containing minimal oil. Innovation is absolutely critical, it’s the lifeblood of our business and every brand in our portfolio has to have a three-year innovation pipeline without exception, because we know that unless we keep innovating and keep that brand proposition relevant to current consumer desires, changing palettes and new flavours then gradually we will lose relevance,” says Erceyes. Innovation is absolutely critical, it’s the lifeblood of our business and every brand in our portfolio has to have a three-year innovation pipeline. Yilmaz Erceyes, Premier Foods